Madrid based. International by experience.
PEOPLE · SYSTEMS · STRATEGY

Stronger organizations.
Built to scale.

I help businesses connect people, operations, and technology to solve complex challenges, improve how teams work, and build the foundations for sustainable growth.

Open to senior leadership opportunities and exploratory advisory conversations
Professional portrait of Lucas Salerno
PEOPLE-FIRST. BUSINESS-FOCUSED.
MADRID · INTERNATIONAL PERSPECTIVE
10+Years leading people and operations
1,000+People supported across organizations
3Major HR technology transformations
0 → SCALEHR functions built for growth
01 / WHAT I DO

Strategy meets
execution.

Business-minded leadership that strengthens organizations, empowers people, and modernizes the infrastructure behind performance.

01
✳

People & Culture

Strategic HR partnership, organizational design, workforce planning, talent, performance and leadership development.

Leadership · Talent · Culture
02
↗

Operations & Transformation

Build practical operating models, simplify complex workflows, strengthen governance and deliver change that lasts.

Execution · Operating models · Change
03
◈

HR Technology, HCM & AI

Modernize HRIS and HCM platforms, integrate reliable workforce data, apply people analytics and automate work that should not be manual.

HRIS / HCM · AI & Automation · Analytics
02 / SELECTED IMPACT

Proof through
progress.

Selected examples of making better systems, stronger leaders and more efficient organizations.

Download executive CV↗
EVOKE

Modernized the employee lifecycle with automation

Introduced AI-supported and automated workflows across recruiting, onboarding and HR policy inquiries, reducing repetitive administration and enabling HR to focus on strategic projects.

NOBO

Built a tailored learning and development ecosystem

Connected performance reviews and business goals to individual development plans, with external training partners supporting an ongoing, scalable learning program.

CEJIDSA

Brought six businesses into a single SAP environment

Led legacy-data migration, standardized processes, reconciliation and a two-month parallel payroll and hiring transition across six entities.

ONWARD

Joined at employee #9 and helped build through acquisition

Built the core People function and scalable processes as a technology business expanded, developed its operating infrastructure and ultimately reached acquisition.

03 / PROFESSIONAL EXPERIENCE

Built across industries.
Connected by purpose.

Experience at the intersection of business strategy, people and hands-on execution, from high-growth teams to complex multi-entity operations.

2025–2026

EVOKE BEHAVIORAL HEALTH

HR Manager | HR & Operations Leadership

Led the HR function, executive leadership meetings and organizational redesign. Served as liaison between ownership and the executive team while advancing automation, compliance and employee experience.

USA
2023–2025

NOBO INC.

Director of Human Resources & Operations

Partnered with leadership across multiple sites; owned People operations, HR technology, talent development, compensation and organizational improvement.

USA
2022–2023

ONWARD

HR & Operations Strategist

Joined a high-growth technology business as employee #9, establishing HR infrastructure and people processes as the business scaled.

USA
2016–2021

CEJIDSA GROUP

HR Manager / HR & Operations Manager

Led People operations for an engineering and construction group with seven businesses and approximately 700 employees.

PANAMA

Earlier roles include a prior NOBO appointment (2021–2022) and leadership work at Premium Trucking Solutions. Full chronology is available in the CV.

BEYOND THE RÉSUMÉOPEN
MINDS.
BETTER
DECISIONS.
04 / BEYOND THE RÉSUMÉ

Perspective shaped
across borders.

Raised in a diplomatic family in Panama, I learned early that listening and understanding different perspectives are essential to effective leadership. That outlook shapes how I work with teams, executives and organizations today.

More about me↗
05 / POTENTIAL ADVISORY COLLABORATIONS

The right expertise
at the right moment.

Alongside executive leadership opportunities, I welcome exploratory conversations about organizational challenges, HR technology and operational transformation. Any future formal engagement would be arranged separately under the applicable legal and professional requirements.

Explore potential collaborations↗